The Changing Face of Health Plan Offerings

Does your health plan offer no-cost, unlimited primary care visits, mental health visits…and yoga? A new health plan available only in Chicago and Atlanta offers members these services, along with 24/7 access to doctors, a “personal care” team to help members meet their health goals, and free classes on a variety of health-related topics.

According to, “This individual and small group health plan offering appears primarily aimed at boosting health literacy and appreciation for healthy lifestyles among those new to health insurance…This cohort can be frequent users of care because they lack pre-existing provider relationships and tend to rack up costly emergency room visits for nonemergency care.” The plan aims to reach them — and reduce ER visits — by offering unlimited primary care visits without out-of-pocket costs. concludes that the plan is aiming to build long-term relationships with its members by instilling in them an appreciation for maintaining healthy lifestyles that will help avoid high-cost care. New directions like this one are redefining today’s health maintenance organizations. Source:

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