USI Insurance Services is joining LeanIn.Org, Girl Scouts of the USA, and thought leaders from Michelle Obama and Secretary of Education Arne Duncan to Beyoncé and Jane Lynch to launch Ban Bossy, a public service campaign to encourage girls to lead.
Words matter. When a little boy asserts himself, he’s called a “leader.” Yet when a little girl does the same, she risks being branded “bossy.” Words like bossy send a message: keep your voice down, don’t raise your hand, don’t take the lead. By middle school, girls are less interested in leadership roles than boys – a trend that continues into adulthood. So it’s no surprise that women make up just 5% of Fortune 500 CEOs and less than 20% of Congress.
Visit banbossy.com to reverse the trend and encourage female leadership and achievement:
- Pledge to #banbossy
- Download leadership tips for girls and practical advice that parents, teachers, and managers can use to support female leadership
- Explore a gallery of shareable facts and figures on girls’ leadership and Ban Bossy quotes from a broad range of influencers
- Watch Lifetime’s “Ban Bossy” PSA and an ad developed by BBDO called “Here” that shows what happens when we discourage leadership in girls
We can all make simple everyday adjustments to help girls speak up, sit at the table, and lean in. The girl with the courage to raise her hand in class becomes the woman with the confidence to make her mark on the world.
Let’s recognize the power of our words. Let’s pledge to ban bossy—and encourage all girls to reach their full potential.